I am one of the co-founders of Dialled In.
From its inception, I have helped build the festival from the ground up, handling all aspects including logo design, contracts, fundraising, production, curation, and décor. Each event has been an immense success and we have grown slowly, starting with 1000 attendees, featuring secret sets by renowned artists such as Skrillex and SBTRKT before we booked the likes of Four Tet and Anoushka Shankar in 2022. Since then, our festival has moved location to a park and has 3000 attendees.
With a focus on underground South Asian culture, Dialled In was the first of its kind. Supported by Waltham Forest Council, Dialled In helped grow the sector by unifying South Asians no matter caste, nationality or creed, fostering cross-cultural collaboration.
The aim of Dialled In is to showcase how South Asian artists have previously been underestimated by a predominantly white-focused creative industry. The work aims to inspire younger South Asian creatives by breaking down doors and paving a way forward.
See below for a selection of pictures and artwork.
More images and artwork can be found here.
logo & artwork: Shweta Sharma co-founders: Ahsan-Elahi Shujaat, Ahad Elley, Provhat Rahman
Picture credits: Yushy, Kunal Lodhia, Sunny Formats